The Public Relations (PR) major is a strategic field focused on building, managing, and maintaining a positive image and reputation for organizations, businesses, or individuals in the eyes of the public, partners, and investors. PR acts as a "communication bridge," fostering trust through event organization, crisis management, and media relations.

Major code: 7320108
Duration of study: 4 years
Degree: Bachelor's

Graduate Competencies

Graduates are capable of:

Reputation management: Establishing and implementing strategies to build organizational credibility.
Digital communication: Producing content and operating multi-platform channel systems.
Community connection: Shaping brand identity and developing public relations.
Problem-solving: Forecasting trends and handling real communication situations.

Training Program

Basic Industry Courses

Introduction to Public Relations
Public Relations Theory
News Evaluation
Communication Research Methods
Communication Psychology
Media Law and Ethics
Communication Skills
Negotiation Skills,...

Advanced | Specialized Courses

Event Organization and Management
Writing Skills for PR and Advertising
Internal Communication
Digital Media Channel Management
Media and Influencer Relations
PR Strategy
Crisis Communication Management
Integrated Marketing Communication
Customer Relationship Management
Brand and Reputation Management
Digital Media Data Measurement and Analysis
Entrepreneurship
Photography, Filmmaking, and Graphic Design Techniques
Multimedia Project
Internship,...

English Courses

Graduation Courses:

Graduation Thesis or Graduation Project

General Courses

Training Features of the Major

Outstanding Learning Methods:

Practice according to professional processes;
Experience real communication situations
Directly participate in and implement PR campaigns for businesses
Execute community communication projects
Engage in specialized competitions

Special Learning Spaces:

Converged Newsroom; Production Studio; Audio Studio; Post-production Room

Career Prospects

Digital PR Specialist
Event Coordinator
Account Executive
Media & Influencer Relations Specialist
Customer Relations Specialist
Internal Communications Specialist
Content Creator,...

Information is for reference only, compiled from the official website of Van Lang University and may be updated according to social needs, training orientations, and new educational requirements in each period.

Experience the Major at Future Fest 2026

Listen to the future of careers, update necessary competencies and skills from businesses and experts

Mr. Hùng Võ_02-01.jpg — **>> Watch video: Marketing Major: Respect and Curiosity to Find the "AHA MOMENT"**

Copy of Ms. Anna H. Nguyen-01.jpg — **>> Watch video: Transforming "Vietnamese Essence" into a Media Phenomenon**

Ms. Trương Lê Hữu Dân-01-01-01.jpg — **>> Watch video: Transforming "Vietnamese Essence" into a Media Phenomenon**

Copy of Ms. Kiều Thiên Vân-01.jpg — **>> Watch video: Sharing Case Study: Biti's & UNICEF's Descendants of the Dragon**

Experience a Trial Class - Demo Class

Trải nghiệm dẫn bản tin theo đúng quy trình của người dẫn chương trình truyền hình-01.jpg — **>> Watch video:** **Experience broadcasting according to the correct procedure of a TV host**